About this list
Direct Mail ROI Calculator
Know before you mail. Set your list size, cost, and realistic rates — see cost per deal, total return, and the exact response rate where your campaign breaks even.
Unique owner records you're mailing.
How many times each record gets mailed. Deals show up on touch 3–6, not touch 1.
Print + postage + fulfillment. Postcards run $0.45–$0.70, letters $0.80–$1.50.
Calls/texts per piece mailed. Flat lists pull 0.2–0.5%. Stacked, skip-traced lists pull 1%+.
Of the sellers who respond, how many you contract. New operators: 2–4%. Experienced: 5–10%.
Assignment fee or net flip profit. US wholesale average runs $10k–$15k.
Projections only — actual results depend on list quality, market, offer, and follow-up. Benchmarks reflect common industry experience. Always follow DNC and local marketing regulations.